In 2015, with the mainstream rise of sneaker culture, Adidas wanted to bring one of their signature lines back into the spotlight: the Superstar. After researching the industry and highlighting some major flaws in how new products were released, Adidas began a year-long marketing and re-branding campaign. This not only raised hype for product releases but also created a community surrounding them, offering outlets for customers’ creativity and new ways to engage. In partnership with Sid Lee, the Dream Space team produced this video that explains the overall project and its many successes.
