From brand language to site development to even collateral design, Biohax asked Dream Space to give the growing brand a cohesive, attractive look and feel.

Biohax is a data-driven, epigenetics-focused healthcare company dedicated to helping people “hack” their bodies through blood analysis and personalized treatments. Since their founding in 2019, they have worked to transform peoples’ quality of life and unlock their “superhuman” potential. 

Our team started out by developing the Biohax brand language. Through many conversations with Dr. De and his employees as well as an in-depth analysis of existing Biohax content, a powerful, cohesive brand language deck was composed.

We then infused the new Biohax logo with many elements derived from this new brand language in order to both build brand continuity and create a unique logo representative of Biohax’s values. The rest of the brand design work was then built around the foundation of this logo.

Using this newly minted brand design, we created a variety of brand collateral that tied back to the brand’s values. From Biohax apparel to stationary to personal products, we ensured that any and all potential collateral was fully outfitted with Biohax branding.

Finally, it was time to create a visually appealing website that would aid users in getting to know Biohax’s mission, scientific background, and consumer appeal. With a complete redesign of the UI and graphics, the website condensed a great deal of information into a much more easily digestible yet visually engaging site.