Dreamspace teamed up with Radical Media and Director Dennis Liu to help create this award-winning music video for Justin Timberlake’s song “Not a Bad Thing”. Based on the true story of a man proposing to his girlfriend on a late night LIRR train in New York–and featuring interviews on the meaning and understanding of love with couples of all races, genders and sexual orientation–the video explores the timeless and universal human experience of falling in love.
Starting with a tale of love and capitalizing on the connectivity social media brings to us all, the Dream Space team was tasked with creating all print materials, graphics and VFX for the campaign. From posters taped to street lights, to online banners and even Phone UI elements, we delivered a full media package. Using the hashtag #haveyouseenthiscouple, the social campaign ended up going viral, resulting in over 9 million Youtube views. The scope and cross-platform nature of this project aided in winning this spot three Clio awards in Music – Innovative Media, Music – Cross Marketing Campaign, and Music – Film.
