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Celebrating 10 years of a partnership between Reebok and the NFL, a partnership that let both brands expand and grow beyond their previous limits. Motive Media, in conjunction with Dream Space, produced this video to give a brief overview of the history of this partnership; from where it began to what is coming in the future.

Starring Kiefer Sutherland on a green screen, placed into a virtual hall of memories, this spot shows how Reebok and the NFL are drafting the playbook of the future, together.